Exit story of ReMotion
Sports experiences beyond your own imagination
ReMotion was a product that consisted of a fully interconnected indoor spinning bike set on a movable platform developed by Rexroth, simulating real movements in a virtual world. With the help of virtual reality (VR) glasses, the athlete could move to another world where they engaged in a game within the scope of the training. The game was based on the HIIT method (a 15-minute high-intensity interval training) and it kept the athlete motivated via entertainment and gamification features.
The intelligent bike adapted to the heart frequency and the individual fitness level of the user, ensuring a trackable and guaranteed training success. ReMotion offered a real cycling experience like the one outdoors while being completely interconnected and providing a chance at succeeding in the game.
Bosch Business Innovations, back then known as grow platform, was extremely supportive in getting this product up and riding.
Unlike the typical development approach where the technology is taken to the client, our approach was to centre our company’s strategic direction around the end user. We followed the classic Bosch B2B2C approach, but with a very strong focus on offering a real added value to the end user in order to achieve a pull among our paying customers – fitness studio owners.
This is why we went through the Bosch Accelerator Programme that was carried out in cooperation with mentors from the University of California, Berkeley.
After 255 interviews and many phases of prototype iterations, the results of user tests surpassed our own expectations in terms of customer acceptance. Close cooperation with our target group provided considerably higher clarity in the development, sales and business development roadmap than what is usually the case with our other classic product development projects.
The “Minimum Viable Product Phase” (MVP phase), i.e. the phase in which we tested our prototype, was a great success since we had detailed knowledge on our client segment, allowing for a targeted approach. We also used varied channels such as social media and websites, established contact with industry experts, visited various fairs/exhibitions, carried out face-to-face interviews and built a showroom in which our target group could test and experience the product in person. A constant exchange with clients and end users turned a vision into a product.
